Vida Soleimanzadeh

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Tech Companies Bank on Algorithms to Pinpoint Your Next Pour [The Haps on the Taps]

By Vida Soleimanzadeh | Fri, Aug, 11, 2017 @ 15:08 PM

It seems like there isn't a single industry that interactive technology hasn't touched these days. The latest industry to take advantage of all touchscreens have to offer is none other than the craft beer market. Breweries have been focused on tech to advance their brewing methods for ages; however, now they are using it to completely elevate the taproom experience. Here are a few genius ways the industry has leveraged fresh and innovative ideas to connect with their consumers and bolster brand loyalty. In other words, here’s your recap of the haps on the taps.

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If “Pliny the Younger” Doesn’t Ring a Bell…

By Vida Soleimanzadeh | Thu, Aug, 03, 2017 @ 11:08 AM

Kettle sour, dry-hopping, crowler machine, hazy and juicy, drainpour, adjunct, GABF, session, Corny keg, crushable, Brettanomyces… have I lost you yet? If all of these are terms are familiar to you, you’re definitely already aware of the great lengths breweries have been going to to stand out, and simultaneously vy for your loyalty.

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Creative coasters, Taproom touch screens, Interactive beer finder [The Haps on The Taps] 

By Vida Soleimanzadeh | Fri, Jul, 21, 2017 @ 09:07 AM

It seems like there isn't a single industry that interactive technology hasn't touched these days. The latest industry to take advantage of all touchscreens have to offer is none other than the craft beer market. Breweries have been focused on tech to advance their brewing methods for ages; however, now they are using it to completely elevate the taproom experience. Here are a few genius ways the industry has leveraged fresh and innovative ideas to connect with their consumers and bolster brand loyalty. In other words, here’s your recap of the haps on the taps.

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