Remember the days before interactive touch technology? It might be difficult for you to recall life before the technology revolution, as interactive technology is so natively ingrained into our daily lives. Just think of the last time you approached a non-digital kiosk (*shudders*) in an airport or bank and automatically began poking at nonexistent buttons, only to realize that the surface was, indeed, non-interactive (it’s happened to the best of us).
From a business perspective, touchscreen technology—and the interactive marketing campaigns it facilitates—leads to increased ROI. From providing analytics and buyer conversion data, to streamlining the purchasing experience, touchscreen technology has the potential to drive results.
So, what’s the best type of touch technology for your organization?
We’re glad you asked.
1. Interactive Video Walls
Does your organization live by a “bigger is better” mantra? Perhaps you’re trying to wow multiple users at once. Multi-user touch video walls are all about creating an impact. These powerful attention grabbers are capable of immersing an audience in a larger-than-life-experience. Extra-large screens are great choices for brand- and image-focused campaigns, large group interaction, or multiple user sessions on a single screen.
Want a beautiful example of an interactive video wall experience? Several years ago, General Electric created a vehicle innovation center to effectively educate on the company’s progressive alternative-fuel technology. By leveraging dynamic technology, GE can easily update video walls with new content, so when new innovations arrive, they can respond with new displays.
2. Multi-Touch Monitors
By utilizing the latest modern hardware designs, multi-touch monitors have the ability to deliver immersive, dynamic brand experiences to your audience. Like video walls, these monitors have the potential to be great attention grabbers. But, they are compact enough to encourage small group collaboration and single-user interaction. Consider this range for group interaction, striking visual elements, or to share large amounts of information at once. Multi-touch monitors can even be equipped with an enhanced glass substrate to deliver optimal viewing results in any environment.
The University of California, Davis leverages touchscreen monitors in its law school to engage and educate guests on the school’s history and faculty members. UC Davis also uses an interactive app to guide users to their desired destinations. As this illustrates, multi-touch monitors can be customized around the user experience. UC Davis provides visitors with several content options and a narrative that makes them feel as if they are part of a unique experience.
3. Interactive Tables
Customizable interactive touch tables bring visions to life by bridging the gap between the digital and physical worlds. Because these dynamic surfaces engage end users from every angle, this technology has some of the best collaboration capabilities.
Consider the example of Catamaran, a health services and innovation company, which used touch tables to improve the health care experience. By equipping its innovation center with this technology, the company highlighted its pursuit for better health by combining data and technology to offer dynamic and quality service—along with a client-centered approach. On top of touch interactivity, the tables utilized chemically strengthened, spill-proof glass and RFID technology that enabled client recognition to further personalize the experience.
4. Touchscreen Kiosks
For end users, touchscreen kiosk technology facilitates a journey of sensory exploration by presenting a wealth of information at their fingertips. These screens can be used in verticals as diverse as retail and real estate to educate customers, increase engagement, and simplify the point of sale. They’re also ideal for sharing details or product specs and for performing specific functions, such as filling out a form digitally.
Touchscreen technology has been in the news lately, as McDonald's announced in early 2017 that it was rolling out kiosks to 14,000 stores to streamline and simplify the ordering process. This technology not only improves the customer experience, it also displays how brands can introduce self-serve options to augment and reinvent how brands interact with their customers.
Hardware and Software: Best Friends Forever
Of course, the best touchscreen product is nothing without the best software to drive engagement. Though hardware is central to the overall interactive experience, software is the engine that drives a campaign’s objectives—and, ultimately, delivers ROI. Applications must be intuitive and provide users with the information they’re looking for, all while meeting an organization’s goals.
By pairing the right hardware with the right software, companies gain the benefits of scalability, modular design, remote management, and even support. The best software supports deployments and goals of all shapes and sizes, from full-scale interactive walls to intimate kiosk campaigns.
We at Horizon Display have developed some of the best interactive displays in the industry. After building custom apps for companies, we realized that many of our customers could benefit from simple, yet robust software. Fuse offers a flexible and easy-to-deploy platform that eliminates the economic barrier of entry and the need for in-depth programming knowledge.