Casey Dubbs

Recent Posts

3 Companies You Know That Rely on Interactive Tables

By Casey Dubbs | Wed, Sep, 27, 2017 @ 08:09 AM

Have you ever visited a restaurant and consulted Google or Yelp to learn more about a specific dish before ordering? Or, have you looked up user-generated reviews in a retail setting before making a purchase? You aren’t alone. In fact, a 2016 survey found that 84 percent of people trust online reviews as much as a personal recommendation. What’s more, 74 percent of consumers say that positive reviews make them trust a local business and 58 percent say that “star ratings” are most important when selecting businesses.

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Which Interactive Marketing Technologies Are Proven to Generate ROI?

By Casey Dubbs | Fri, Sep, 15, 2017 @ 08:09 AM

Measuring the return on investment (ROI) of traditional advertising is difficult. In the past, the advertising industry relied on suppositions and predictions based on commercial viewer data and regional sales. Interactive technology, however, has enabled brands to intengage eract with their customers and gain an accurate idea of the effectiveness of their campaigns.

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How to Choose The Best Type of Touch Technology for Your Organization

By Casey Dubbs | Wed, Sep, 13, 2017 @ 08:09 AM

Remember the days before interactive touch technology? It might be difficult for you to recall life before the technology revolution, as interactive technology is so natively ingrained into our daily lives. Just think of the last time you approached a non-digital kiosk (*shudders*) in an airport or bank and automatically began poking at nonexistent buttons, only to realize that the surface was, indeed, non-interactive (it’s happened to the best of us).

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