Welcome to our weekly edition of Horizon's Interactive Roundup. In order to help you stay as up to date as possible on interactive technology and experiential marketing, here are some of our favorite news items:
Amazon Adding Touch to It's Echo
The Echo has already reached over 2 million in sales this year, and that's before the holiday season. In light of it's success, Amazon has announced a new premium Alexa Speaker to include a 7" touchscreen for first quarter. The new device will use an optimized version of Fire OS and may include a feature that allows users to pin photos similar to placing photos on a refrigerator door.
Infographic: How VR Can Help During Disasters
One of the most promising technologies related to disaster training is virtual reality (VR). It is an ideal way for trainees to receive advanced tactical training in chaotic situations. This technology creates a far more superior training experience by creating a realistic scenario trainees can navigate through over and over until they master it. Many government agencies have already started using VR for training. Check out this infographic for more information about how homeland security can use VR for disaster response training.
Meet Miles | BP's First Intearctive Fuel Pump
BP has introduced Miles, a new interactive fuel pump that plays music, records video and interacts with consumers. More than just an interactive entertainment station, BP partnered with The Onion to develop a comical and likable personality for Miles to ultimately turn a mundane task into an enjoyable experience .
Like our Weekly Roundup's? Subscribe to our blog and stay-up-to-date on the latest in experiential marketing and interactive technology!
Author Bio | Casey Dubbs | Horizon Display
Casey Dubbs, Marketing Manager for Horizon Display. Casey is a classic over-achiever who likes to get the job done right and can’t stand when things are left unfinished or with unmet potential. She is passionate about implementing others’ vision into reality. When she is not obsessing over marketing, she can be found in her garage working on her latest woodworking project. #buildlikeagirl