So I’m sure by now you’re aware of digital interactivity and its many benefits. We’ve covered it pretty extensively in our blog; like the post that covered the work we did for Acura. Or our blog detailing the importance of interactivity for the new generation. Maybe you’ve used digital interactivity before. There’s no doubt that digital interactivity can take your brand to new heights, but now you need to understand how to utilize it.
While planning an interactive strategy, many people tend to focus on selecting the right hardware for their digital experience, and selecting the right software can sometimes take a back seat. Software is the engine that drives your digital experience, and choosing the wrong software can completely work against the experience you are trying to create. With this in mind, the team at Horizon Display has created the Fuse app to bring life and context to your digital experience.
When it comes to interactive touch, it’s all about personalization. When someone sees your display, the message you are trying to convey should be immediately evident and conveyed in a digestible format. This is where Fuse comes in. With Fuse, we’re giving you the opportunity to personalize and contextualize your touch experience to fit the exact mood and feel that you, and your audience, are looking for.
To get started, Fuse will provide you with a variety of themes so that you can select a mood to reflect your brand’s tone for your display in portrait or landscape mode. You’ll also be able to further individualize your experience with your own backgrounds, logos and content categories, giving you the keys to create a digital experience that speaks for your brand identity on its own.
You may be thinking all of this is great, but I need a digital display that’s simple to use and doesn’t require a master’s in engineering to update. With Fuse, we’ve created a simple cloud-based back end that allows you to update your application with a few keystrokes. We understand that your content is likely to change as new products and ideas evolve. Throughout these inevitable changes, it’s important for your display to stay relevant and up-to-date. Fuse was designed to be capable of being updated from anywhere, and can automatically deploy scheduled changes.
For years, we’ve worked tirelessly to bring you been some of the best interactive displays in the industry. After developing custom applications for Chevron and Yamaha, we realized the benefit that custom apps would have for our customers. Through Fuse, we’ve created a readily available platform that doesn’t require expansive budget or in-depth programming to deploy. Fuse gives you a glimpse into the future of digital interactivity.
Author Bio | Casey Dubbs | Horizon Display
Casey Dubbs, Marketing Manager for Horizon Display. Casey is a classic over-achiever who likes to get the job done right and can’t stand when things are left unfinished or with unmet potential. She is passionate about implementing others’ vision into reality. When she is not obsessing over marketing, she can be found on Pinterest trying to find recipes everyone in her family will eat.