How the Real Estate Industry Uses Touch Technology to Simplify Selling


There are few bigger commitments that a person can make in life than that of buying a house. It's a major financial investment with repercussions that can impact not just a buyer's bank account, but his or her quality of life for years or decades to come. So obviously it's not a purchase that people tend to take lightly.

SalesTouch_KBHome_eDifferenceNew2.jpgAnd consumer real estate is only one of the many facets of the market. Retailers of all sizes, industrial manufacturers, and businesses of all walks, whether they're looking to buy or to enter into rental leases, are always in a position to try to get the best deal—so that they can set up operations in surroundings that suit their specific needs at a price they can effectively absorb.   

With real estate—both consumer and commercial—being such a critical area of the economy with such a high level of potential stress involved in a transaction, it's almost a no-brainer that the tech world has stepped in to help streamline the process. And the addition of touch technology has begun to bring an added level of convenience to the experience. Unique characteristics of touch technology have started to allow the real estate industry to simplify the sales process, which is better for people on all sides of a real estate relationship. So let's take a look at three ways the industry is using touch technology to simplify away the notoriously unsettling parts of real estate shopping and make customers more comfortable—and likelier to sign on the dotted line.

Market Data, on Hand and on Site

Whether it's a consumer doing a walkthrough of an apartment complex or a developer casing out a warehouse, he or she is going to want access to one thing: information. A prospective buyer going from place to place and taking notes on a notepad is a pretty old-fashioned image in the age of social media. When people are shopping, they're accessing information about what they're looking at in real time and comparing it to other options. Rather than a real estate agent inviting customers to poke around on their smartphones and awkwardly flip through different mobile browser windows in search of applicable information, the spacious layout of a decent-sized touch-screen tablet can make the experience far more convenient.  

And for those who are high up in the real estate game, tablet-based touch-screen solutions can bring customers up-to-the-minute updates on price fluctuations and open properties to help ensure they make the best investment.  

CBRE's Floored Acquisition Takes Touch Screens Seriously

floored-real-estate-touchscreen.pngWe've already established that it's not just lone real estate agents who have seen the value of leveraging touch-screen technology to help give real estate customers the information they need. Now some of the biggest names in commercial real estate are putting resources into this type of enhanced service, showing that it's no flash-in-the-pan phenomenon. CBRE Group, the world's largest commercial real estate company, recently purchased startup Floored.

Floored allows users to go through virtual walkthroughs of properties, both in 2D (just the blueprints) and in 3D (seeing what's actually in the space). This can be handled at home, on the run, or from a touch screen in a realtor's office, away from a real estate property. For those shopping for commercial real estate, time is money—going around to numerous different properties just to find that they're completely off the mark lowers the chance of a customer being satisfied and lowers the chance of the realtor making a sale. Guiding customers through targeted, touch-based walkthroughs to make sure they're only visiting the properties they are truly considering increases the chance that the buyer will go all in on the deal.

Zillow Apps on a Touch Screen Make Sales Easier for All  

Rentals_Screenshots_12.07_zillow.pngWhether people are renting or buying, having the right information can mean the difference between spending months panicking and resting easy with the right deal locked down, quickly and conveniently. Online real estate marketplace Zillow offers a suite of tools that make the search for homes to buy or properties to rent easy, not to mention various other aspects of the home purchasing/renting process, like tools to streamline decisions about remodeling and interior decorating.

As with all high-quality software tools, the right touch-screen solution utilized on site or in a realtor’s office can leverage these products to add a new level of service and close a deal even more easily. Combining in-house expertise with Zillow's next-gen suite of tools and touch technology to bring it all together, the real estate industry is making it easier to buy or rent—and making a sometimes stressful decision way easier on customers.  

Why Do Home Builders Need Interactive Displays?

Putting Customers in Touch With Real Estate

As these three examples illustrate, leveraging touch screens in the real estate world can cut down on stress and enable customers, both individual and corporate, to make better, more informed choices. And with such a big decision at hand, it’s the touchscreen-enabled agents that customers will flock to. So get on the cutting edge and think about how you can implement touch technology—wherever you are in the real estate industry.

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