Marketers are often risk-takers. Not only do we want to drive results for our clients, but we’re also looking to take our advertising and marketing campaigns to the next level. As such, maybe you know already know the numerous benefits behind multi-user interactive video walls. And now comes the next question: Is bigger really better?
When implemented properly, interactive video solutions capture attention and draw in multiple users while still delivering unique, personalized experiences. And as marketing or advertising experts, you know that great ideas are the building blocks of campaigns. But without a strategy, they only get you so far. To help illustrate how to set up an interactive video wall, we’ve broken things down into five simple steps.
1. Know Your Goals
The first step in setting up an interactive video wall rests in your ability to understand your goals and expectations. It’s critical to account for your budget, time frame, and business objective at the onset of any interactive project, no matter the size or scope. Work with your team—and client—to identify project goals and requirements. To help brainstorm, consider the following:
- What is your intended user experience? What kind of reaction are you hoping to elicit from your target audience? Are you aiming for a huge, explosive experience or something more intimate and personal?
- What are your needs? Are you looking to drive in-store traffic? Are you looking to introduce a new product or service to the market?
- How extensive is your campaign? Are you going for a single big bang? Or do you want to make an investment that will continue to build marketing equity?
Outlining goals is important if you want to drive results. Interactive campaigns are more than making a flashy first impression; they must cultivate those impressions into results by inspiring your end users to take action. The good news is, the interactive component makes your engagement goals a lot more achievable. The very definition of interaction is an immersive experience that strengthens relationships.
2. Pick the Best Location
Consider the space before selecting devices or displays. Outline the square footage you need to fill, the approximate dimensions and placement of your displays, and the logistics of running power and data cabling. Considering the size, scope, content, and display placement of your video wall can help illustrate the feasibility of a location and narrow down selection.
It’s important to be aware of limiting factors such as ambient environmental conditions. For example, digital displays used in extremely cold or hot environments should be specified for outdoor use. Direct sunlight from storefront windows can mute the impact of your video or require specific brightness displays. But weather isn’t the only environmental aspect to take into account; you must consider spatial aspects as well.
When implemented in the right area, video walls have the potential to serve as the focal point. However, you need to think about the size of your space. If the space is larger and the distance between your video wall and some viewers is optimal, be sure that on-screen content is both visible and legible. In smaller, more intimate retail settings, for example, displays can drive customers to a specific area. Make sure you align your goals around video wall placement and design.
3. Consider the Content
These days, integrated software and hardware can deliver unique content to different locations where digital signage has been installed. To ensure you’ll be able to deliver these content options, you must be aware of your video solution’s capabilities.
What type of content are you looking to display—now and in the future? These may include:
- Live cameras
- Twitter feeds
- Managed content
- Static images
If you’re looking to combine content types, check whether your hardware can handle both images and full-motion video file resolutions. Ultimately, the goal of an interactive campaign is engagement. You must guarantee that your video solutions facilitate interactivity.
4. Outline the Logistics
Knowing your goals and selecting a location are only the first steps in executing an experiential campaign. The nuts and bolts of installation are what make video solutions a tangible reality. Once you’ve decided on a space and device, it’s time to outline specifics concerning installation.
Outline a full list of what you need to bring a campaign to life, including the following:
- Hardware and software required
- Resources necessary to implement and manage the tools
- Contracts and paperwork needed to use particular venues
Your choice of display mount will greatly impact the ease of installation, alignment, and calibration of your display screens. Figure out exactly how much access you will need behind displays. The bigger the video wall, the more a mounting solution makes sense.
5. Install the Wall!
At this point, everything should be in place to make things as seamless as possible. You’ve put in the legwork: You’ve generated interest, outlined goals, selected a location, and outlined logistics. Now it’s time to install the interactive video wall and launch your interactive campaign.
Full-service, display solution specialists work with your team to determine the best options. With your budget, time frame, and desired business objective in mind, they work to help you create the interactive experience you’re looking for. Professional installers and advanced support services make execution a breeze so you can focus on driving results.