Welcome to our weekly edition of Horizon's Interactive Roundup. In order to help you stay as up to date as possible on interactive technology and experiential marketing, here are some of our favorite news items:
Ronald Reagan Library opens "Interactive! The Exhibition"
The 10,000 square foot exhibit, "Interactive! The Exhibition," opened at the Ronald Reagan Library in Simi Valley. The exhibit explores how technology has changed the way we live and allows visitors to look backward and forward at technology through the years. Tour through a 1980's home complete with a typewriter and rotary phone to a trip in the future with Oculus Rift VR headsets, a 3D printed car and robots.
Escape Fitness introduces FunXtion
FunXtionis a cloud based platform that provides an interactive training experience unique to the market. Use multiple devices to connect with a trainer inside or outside of a gym. A large interactive touchscreen kiosk allows users to access more than 1,000 exercises, workouts and challenges and includes on-screen instruction. The complete FunXtion Interactive solution includes the interactive Station kiosk, app, website and wristband so users can record performance, share and challenge friends, as they access goal-drive workout regimens, video demonstrations, tracking and more. Although this technology driven fitness experience works well in any gym, it's a self-supervised solution that also will be ideal for hospitality, multi-housing facilities and boutique gyms where people are more likely to train on their own.
Cadillac House - Experiential marketing beyond selling
Located in SoHo New York, is the Cadillac House. An innovative public meeting place where consumers can shop pop-up fashions, enjoy coffee at the cafe or attend events. Designed to create a place for city dwellers to dwell and discover the finer things, as they peruse the art gallery, explore the latest Cadillac models and turn the swanky digs into their personal meeting space.
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Author Bio | Casey Dubbs | Horizon Display
Casey Dubbs, Marketing Manager for Horizon Display. Casey is a classic over-achiever who likes to get the job done right and can’t stand when things are left unfinished or with unmet potential. She is passionate about implementing others’ vision into reality. When she is not obsessing over marketing, she can be found in her garage working on her latest woodworking project. #buildlikeagirl