Welcome to our weekly edition of Horizon's Interactive Roundup. In order to help you stay as up to date as possible on interactive technology and experiential marketing, here are some of our favorite news items:
IBM buys Expert Personal Shopper (XPS) from Fluid
IBM has made it's fifth acquisition this year to beef up its Interactive Experience division. The acquisition of a business called Expert Personal Shopper (XPS) was made to work more closely with Watson and introduce new features and milestones to the artificial intelligence. XPS, originally built by Fluid, helps consumers discover and refine product selections based on their responses to a set of questions. Check out these examples from Northface & 1-800-flowers.
Simon gets ready for holidays with touchscreen directories
Simon, a global leader in retail real estate, is deploying touchscreen directories to nine shopping centers just in time for the Holiday season. These 65" touchscreen displays recognize a shopper when they come within a few feet of the screen and relay current sales and are equipped to send store wayfinding directions to a mobile device.
Dallas Cowboys new high tech war room
The Dallas Cowboys new $1.5 billion Frisco training facility is, according to Jerry Jones Jr., the finest NFL practice facility money could buy. The new war room will be part tourist attraction and also where the future of the Cowboys team and players are determined. Outfitted with a 20 feet by 7 feet interactive video wall made of 15 55-inch LCD monitors and two 98-inch multi-touch displays for side-by-side player comparisons.
Samsung 837, experiential playground & fight night destination
Earlier this year, Samsung opened Samsung 837, a digital playground and "physical manifestation" of the company's brand in the heart of the Meatpacking District of New York City. This Saturday, 75 people will be seated in front of one of the world's largest theater screens made up of 96 55-inch displays to watch the UFC fight. The three floor digital playground is open to the public and packed with the latest technology including a VR tunnel with 4D chairs that move around based on what you are seeing, a kitchen and living room outfitted with state-of-the-art technology for a truly immersive brand experience. Without any sales staff, this venue is made for consumers to get familiar with the latest Samsung technology and enjoy and event or two.
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Author Bio | Casey Dubbs | Horizon Display
Casey Dubbs, Marketing Manager for Horizon Display. Casey is a classic over-achiever who likes to get the job done right and can’t stand when things are left unfinished or with unmet potential. She is passionate about implementing others’ vision into reality. When she is not obsessing over marketing, she can be found in her garage working on her latest woodworking project. #buildlikeagirl