3 Trends That Will Impact Experiential Advertising in 2018

By Casey Dubbs | Wed, Oct, 25, 2017 @ 08:10 AM

Throughout 2017, we worked hard to bring our readers the latest and greatest in experiential advertising and marketing trends. And what a year it’s been. From fully integrated, omnichannel campaigns, to the popularization of gamification, to virtual reality (VR), the new world of experiential marketing is evolving quickly, to say the least. 

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What Should My Interactive Digital Marketing Strategy Include?

By Casey Dubbs | Fri, Sep, 08, 2017 @ 08:09 AM

We’ve answered whether your company can benefit from an interactive marketing strategy (The answer: A resounding “yes!”). We’ve illustrated how interactive marketing strategies encourage direct interactions between a consumer and a brand by creating omnichannel experiences and leveraging effective data collection. And we’ve showed how everyone, from beer and wine to retail and cannabis, can benefit from experiential campaigns.

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3 Profit-Driving Benefits of Experiential Marketing

By Casey Dubbs | Wed, Sep, 06, 2017 @ 08:09 AM

Experiential marketing is no longer limited to sharing a brand’s philosophy in a physical space. Whereas guerrilla marketing efforts of the past were meant to add a physical element to your marketing stack, experiential marketing takes things one step further. These days, it’s more about showing your customers how your brand aligns with their purchasing habits through innovative, interactive experiences. Multi-platform, multi-channel campaigns create something that consumers remember.

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