Marketing for Retail: 3 Strategies That Don’t Scale

By Casey Dubbs | Fri, Aug, 25, 2017 @ 08:08 AM

Technology is evolving at rapid rates. Consumer sophistication is improving. And customer demands are changing. Now, more than ever, companies must build personalized campaigns that enable customers to have it their way (thanks, Burger King!). And of course, campaigns must be executed in a timely manner, and within budget to ensure that growth and profit goals are attainable.

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How to Use Touchscreen Technology at Every Stage of the Buyer’s Journey

By Casey Dubbs | Wed, Apr, 19, 2017 @ 08:04 AM

Consumers rarely just stumble into a purchase and walk away happy. Those watching the retail industry closely have established that there is a defined buyer’s journey on which customers take themselves. The steps are clear, and it’s incumbent on anyone who wants to truly thrive in a customer-facing enterprise to understand the journey that consumers take to get the information they need in order to make a purchase.  

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Why Customers Prefer Interactive Technology

By Casey Dubbs | Wed, Apr, 12, 2017 @ 08:04 AM

From the perspective of a creative, it’s obvious that you want to be on the cutting edge. You’re aiming to capture the eyes of your clients and their audiences by being on top of the latest trends, and implementing the latest technology is what gets you there. But for anyone conducting business, the customer comes first. So when it comes to an expensive new interactive tool, the question shouldn’t be if it’s on-trend; the question should be whether the interactive technology will actually engage the customer in a meaningful way.

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