The recent announcement that McDonald’s is rolling out touch screen kiosks to facilitate ordering in all 14,000 of its locations has provoked reactions from pundits far outside of the usual technology and digital signage circles. As industry insiders try to determine what the long-range impact will be of one of the biggest names in U.S. fast food rolling out touch screens, some have read the rollout as primarily a labor-reducing move that, against the backdrop of national demands for wage increases by fast-food workers, will allow fast-food restaurants to cut low-level service jobs. We, however, see things a little differently.
Read More >
Shopping has changed a lot in a relatively short period of time. Whether you’re looking for a fashionable new outfit, buying a refrigerator, trying to track down a rare book, or just picking up your groceries, the way that you go about looking for what you want and purchasing it is different now than even in the early days of the World Wide Web – let alone back in the pre-internet era.
Read More >
We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow. And sometimes – sometimes – that happens. But everyone has experienced brainstorming sessions where the fireworks just aren’t firing. Even if you’re known for waking up in the middle of the night and screaming Eureka with a sweet campaign fully formed and ready to roll out, at some point in your career you end up staring at the screen with your mind completely blank. When that happens, what you need to get your juices flowing is something to shake up your thinking.
Read More >
