The recent announcement that McDonald’s is rolling out touch screen kiosks to facilitate ordering in all 14,000 of its locations has provoked reactions from pundits far outside of the usual technology and digital signage circles. As industry insiders try to determine what the long-range impact will be of one of the biggest names in U.S. fast food rolling out touch screens, some have read the rollout as primarily a labor-reducing move that, against the backdrop of national demands for wage increases by fast-food workers, will allow fast-food restaurants to cut low-level service jobs. We, however, see things a little differently.
Read More >What McDonald's Move to Touch Screen Kiosks Really Means for the Service Industry
How Interactive Technology Is Changing the Retail Industry
Shopping has changed a lot in a relatively short period of time. Whether you’re looking for a fashionable new outfit, buying a refrigerator, trying to track down a rare book, or just picking up your groceries, the way that you go about looking for what you want and purchasing it is different now than even in the early days of the World Wide Web – let alone back in the pre-internet era.
Read More >3 Experiential Marketing Examples To Get Your Creative Juices Flowing
We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow. And sometimes – sometimes – that happens. But everyone has experienced brainstorming sessions where the fireworks just aren’t firing. Even if you’re known for waking up in the middle of the night and screaming Eureka with a sweet campaign fully formed and ready to roll out, at some point in your career you end up staring at the screen with your mind completely blank. When that happens, what you need to get your juices flowing is something to shake up your thinking.
Read More >SUBSCRIBE VIA EMAIL
POSTS BY TOPIC
- Interactive Technologies (34)
- Touch Screen Technology and Software (32)
- Touch Display (21)
- experiential marketing (21)
- Retail Technology (18)
- Interactive Digital Signage (13)
- Multi-Touch Table (12)
- Touch Screen Kiosk (12)
- Weekly Roundup (12)
- Cannabis (10)
- Interactive Video Wall (10)
- Higher Education (8)
- Cannabytes (4)
- Craft Brewer (2)
- Marketing Mishaps (2)
- The Haps on the Taps (2)
- virtual reality (2)
- Health Care (1)