Touchscreens are becoming a popular medium for brands to communicate with their audience, and as expected, some of your clients are considering them for their next big project. If your client is asking you to hunt down some information or if you are proactively pitching an interactive digital experience, these are the three most important questions to be answered:Read More >
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Advertising and marketing have always been about getting into customers’ heads by way of capturing their eyes. So it’s no surprise that the advent of the interactive display, which fundamentally changes how we look at things, has been one of the most disruptive trends to hit the advertising industry in recent memory. What once appeared on screen as static images can now respond to customers’ touch and even guide them along the path to conversion.
What does it take to make a particular device go from being the favorite tech toy of early adopters to something that shows up in every office nationwide? It’s tough to say. But a big vendor entering the market definitely plays a role. And there are not a whole lot of names out there today in technology bigger than Google. So the announcement of the Google Jamboard is one that could mean big changes for the interactive market and in-office collaboration.Read More >