First, let’s start with some stats I painstakingly researched on the internet for 5 minutes:
- The average human attention span is 8 seconds
- Most people who click on this article won’t finish reading it
- 22% of American adults have ADD/ADHD
- 1 out of 4 of them is faking it, but that doesn’t mean they don't have attention span problems - Oh! Something shiny!
So what does this all mean for touch screen content? It means every touch point has to add real value to your user, like NOW. We have 8 seconds to answer a question, solve a problem or fill a need – and still we see way too many mediocre touch interfaces.