7 Interactive Experiential Marketing & Event Trends for 2017

By Casey Dubbs | Mon, Jan, 16, 2017 @ 05:01 AM

 A brand is not what a company says it is, but what its customers feel it is, and creating memorable experiences and interactive events will be a big part of evoking that emotion from its customers. Millennials, making up a majority of consumers today, prefer to spend money on experiences over material things—the key is creating an experience that consumers will want to participate in. A successful experience will incorporate cutting-edge technology, be as personal as possible, offer a seamless omnichannel flow, and have easily shareable content. Look for companies to deliver over-the-top experiences that are unique, encourage sharing, and promote advocacy—events that consumers will wait in line to attend and then tell all their friends about.

When Digital Signage Today reached out to ask us to participate in their 2017 Future Trends report, we jumped at the chance. Here are some of the exciting technologies you can expect to gain adoption over 2017 and the years to come.  

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Movies & the VR Industry, Verizon's Smart Kiosks, New York's Latest Interactive Exhibit [Weekly Interactive Roundup]

By Casey Dubbs | Fri, Nov, 18, 2016 @ 11:11 AM

Welcome to our weekly edition of Horizon's Interactive Roundup. In order to help you stay as up to date as possible on interactive technology and experiential marketing, here are some of our favorite news items:

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