With the number of states legalizing marijuana rapidly increasing, dispensary owners are forced to compete more aggressively for customers. From the store design, sales staff and in-store technology, dispensaries and evolving into traditional retailers. As this industry grows, dispensary owners are looking to attract, retain and improve the customer experience. Check out our weekly round-up covering top stories of this industry as it continues to evolve and mature.
Have you ever visited a restaurant and consulted Google or Yelp to learn more about a specific dish before ordering? Or, have you looked up user-generated reviews in a retail setting before making a purchase? You aren’t alone. In fact, a 2016 survey found that 84 percent of people trust online reviews as much as a personal recommendation. What’s more, 74 percent of consumers say that positive reviews make them trust a local business and 58 percent say that “star ratings” are most important when selecting businesses.Read More >
Measuring the return on investment (ROI) of traditional advertising is difficult. In the past, the advertising industry relied on suppositions and predictions based on commercial viewer data and regional sales. Interactive technology, however, has enabled brands to intengage eract with their customers and gain an accurate idea of the effectiveness of their campaigns.Read More >