What Should My Interactive Digital Marketing Strategy Include?

By Casey Dubbs | Fri, Sep, 08, 2017 @ 08:09 AM

We’ve answered whether your company can benefit from an interactive marketing strategy (The answer: A resounding “yes!”). We’ve illustrated how interactive marketing strategies encourage direct interactions between a consumer and a brand by creating omnichannel experiences and leveraging effective data collection. And we’ve showed how everyone, from beer and wine to retail and cannabis, can benefit from experiential campaigns.

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Could Your Company Benefit from Implementing an Interactive Marketing Strategy?

By Casey Dubbs | Fri, Aug, 18, 2017 @ 08:08 AM

Could your company benefit from a robust interactive marketing strategy? While the short answer is a resounding “yes!”, let’s take a look at the details. Before we begin, however, let’s ask: “What is an interactive marketing strategy?”

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Digital Signage vs. Interactive Touchscreens

By Casey Dubbs | Wed, Aug, 02, 2017 @ 08:08 AM

Sometimes it’s hard to tell the difference between digital signage and interactive touchscreens. For example, many of us may approach a display at an airport or a fast-casual restaurant and assume that it’s a touchscreen—only to tap on its static screen and realize that it’s not.

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