Digital signage is booming. The market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion by 2022, indicating that the advertising and marketing medium is generating more and more interest across various industries. And while interactive technology is everywhere, sometimes consumers don't even realize it.
Sure, your clients may be used to engaging with interactive signage at your local bank or favorite fast-casual restaurant. However, interactive applications are becoming increasingly prevalent across daily life. Just think of the last time you shopped for groceries, stopped in the mall, or went to a healthcare provider. We can almost guarantee that you interacted with media of some sort.
To help illustrate how interactive displays are working their way into daily life, consider these types of companies and organizations that can benefit from digital signage software:
Healthcare and Hospitals
Healthcare companies and providers can greatly benefit from interactive signage software, from both an internal and external perspective. In a fast-paced industry that changes frequently, maintaining structure can be a challenge. Interactive displays can provide vital information, policy and procedure changes, and other notices to employees and patients to improve communication and compliance.
Interactive technology also promotes hospital services by providing a virtual display network to every patient or visitor. Interactive waiting-room signage encourages transparency and can distribute important information such as news and relevant health and wellness information. Touchscreen kiosks can direct visitors throughout your facility and speed up the check-in process. Finally, digital signage can inform and promote new products and services so that all patients are up to date.
Hotel lobbies serve as the artery for many travelers, as people are constantly gathering and waiting in these high-traffic areas. In other words, they are a perfect place for eye-catching, engaging interactive signage. The concept of digital displays in the hotel industry is by no means new, thanks to the method of “hotel channels” on in-room TVs that inform guests of amenities, restaurants, and more.
However, over the past several years, signage has made its way out of hotel rooms and into the public eye. No matter the size of the hotel, digital tools can provide information to guests and contribute to the overall hospitality. Interactive technology can benefit small, boutique hotels by highlighting luxury amenities and contributing to the overall atmosphere of lobbies and hallways. For large hotels that host conferences, signage can help direct guests and streamline the event process.
No matter where you tend to shop, or what you prefer to buy, perhaps nothing is more universal than grocery shopping. However, from seeking personalized products and services to valuing convenience over loyalty, the modern consumer has changed over the past decade. In fact, one-quarter of respondents to a recent survey said they order grocery products online, and more than half (55 percent) are willing to do so in the future.
To reach the modern consumer, companies must simplify, streamline, and customize the shopping experience. Digital enablement tools bring the ease, convenience, and personalization of online shopping into brick-and-mortar grocery stores. They can increase dwell time, engagement, basket size, and satisfaction. Not only can interactive displays advertise daily specials, but they can promote climate-specific and local products and timely content such as health benefits. They can also encourage social conversation by engaging consumers with social media tools.
Gyms and Fitness Centers
It seems as if everyone is becoming more health-conscious these days. In fact, the total number of memberships at fitness centers and health clubs in the U.S. has increased from 41.3 million in 2005 to 55 million in 2015. However, as technology continues to make its way into the health and fitness industry—thanks to the popularity of wearable fitness technology—gyms and fitness centers have adapted accordingly.
Digital technology has the ability to enhance member experience, improve communication efficiency, and boost branding efforts. For example, interactive technology entertains gym members as they’re working out, all while offering a live stream of relevant information. This keeps members engaged and improves member retention. Digital signage also helps promote gym services, reinforce safety rules, showcase fitness and well-being tips, and promote offers or loyalty programs.